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Data Warehouse and Data Mining
A comprehensive textbook that teaches the foundational concepts, architectures, and techniques of data warehousing and data mining and their real-world applications.
A profile of this book is on the way.
What it’s about
Data Warehouse and Data Mining Concepts is a structured guide that takes readers from the fundamental principles of building centralized data repositories through to the advanced techniques used to extract hidden knowledge from large datasets. Spanning seven chapters, it covers data warehouse architecture (single-, two-, and three-tier), schema design (star, snowflake, fact constellation), ETL processes, OLAP/OLTP distinctions, metadata management, and the full lifecycle of data warehouse implementation. It then transitions into data mining—defining its tasks, query languages (DMQL, MDX, SQL), core techniques (classification, clustering, association rules, decision trees, SVM, fuzzy methods), and the mining of complex data objects such as spatial, multimedia, time-series, text, and web data. Designed for both beginners and seasoned professionals, the book equips readers with the conceptual vocabulary and practical understanding necessary to design robust data infrastructure and derive actionable intelligence.
The through-line
- Who it’s for
- A student or IT/data professional who wants to understand and build effective data infrastructure and extract meaningful insights from large datasets.
- The problem
- Organizations are overwhelmed by vast volumes of structured and unstructured data they cannot effectively store, integrate, or analyze for decisions. The reader feels intimidated by the complexity of data warehousing and mining concepts and unsure how to apply them practically.
- The plan
- Learn the fundamentals of data warehousing—definitions, history, types, and schemas.
- Understand data warehouse architecture and the distinction between OLTP and OLAP.
- Follow the implementation lifecycle from planning through tuning and testing.
- Master data mining tasks, techniques, and query languages.
- Apply specialized techniques to mine complex data objects across domains.
- The payoff
- The reader can design efficient data warehouses tailored to business needs. · The reader can extract actionable intelligence and make data-driven decisions. · The reader gains a competitive edge through robust data management and analytics capabilities.
See our guide
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Additional reading
- Competing on Analytics: The New Science of Winning · Thomas H. Davenport and Jeanne G. Harris
The authors' previous book, which provides the strategic context by describing the earliest and most aggressive adopters of analytics. This book builds on it by providing a 'how-to' guide for all organizations.
- Sources of Power: How People Make Decisions · Gary Klein
Discusses decision-making in high-pressure situations where there is no time for systematic data gathering, providing a contrast to the analytical approach and showing when intuition is necessary.
- The Black Swan: The Impact of the Highly Improbable · Nassim Nicholas Taleb
Argues that statistical analysis is limited because it cannot predict rare, high-impact 'black swan' events, serving as a cautionary note on the limits of analytics.
- Moneyball: The Art of Winning an Unfair Game · Michael Lewis
A popular case study of how the Oakland A's baseball team used an analytical approach to player selection to compete with richer teams, illustrating the power of competing on analytics.
- Why Great Leaders Don't Take Yes for an Answer · Michael Roberto
Describes how to foster a culture of constructive conflict and debate in decision-making processes, which is essential for an analytical culture where assumptions are tested and merit triumphs over politics.
- The Visual Display of Quantitative Information · Edward Tufte
A foundational work on how to create clear visual representations of data, a key skill for communicating analytical findings effectively.
- Super Crunchers: Why Thinking-By-Numbers Is the New Way to Be Smart · Ian Ayres
The book discusses how statistical analyses are replacing human intuition and expert judgment in decision-making, a core theme related to the discussion of 'Moneyball' and the demise of the expert.
- Seeing Like a State: How Certain Schemes to Improve the Human Condition Have Failed · James Scott
Documents how governments' fetish for quantification and data can lead to misguided and harmful policies, providing a deep historical context for the book's warnings about the 'dictatorship of data'.
- The War Managers · Douglas Kinnard
A survey of U.S. generals' views on the Vietnam War, revealing that the 'body count' metric was seen as a worthless and inflated measure of progress, illustrating the dangers of relying on flawed data.
- Thinking, Fast and Slow · Daniel Kahneman
Explains the cognitive biases that lead humans to see illusory causal links, which the author's argue big data correlations can challenge and disprove.